Overview of Nomad Foods: -
Nomad Foods is a leading frozen foods company in Europe and one of the largest companies globally. Basically, Nomad Foods is the corporations that deals with the frozen foods in whole Europe and not only in Europe but also in many other countries. Nomad Foods had been named as Nomad Holdings when the company was founded by Noam Gottesman and Martin E. Franklin and after taking the company the both the partners change the name of the company from Nomad Holding to Nomad Foods. The headquarters of Nomad Foods was established in Feltham, in United States and the CEO of the Nomad Foods was Stèfan Descheemaeker till 2015 and after that the CEO of the company was changed by both the partners. The Nomad Foods can operate in 22 European markets and owns several well-known brands such as Birds Eye, Igloo, Findus, Goodfella's, Aunt Bessie's Ledo and Frikom. Nomad Foods is listed on the New York Stock Exchange under the "ticker" symbol "NOMD" and can employs under thousands of people. As the report of 2023, it reported the annual revenues of approximately in billions with the workforces of thousands of employs. Since its inception, Nomad Foods has grown significantly through strategic acquisition. It began by acquiring Igloo Group in 2015 which can include the Bird Eye and Findus Italy brands. In the same year, they expanded further by purchasing the continents European Business of Findus Group. The company layer acquired the Goodfella's Pizza and Aunt Bessie's in 2018. Followed by the Forte Nova Group's the company has grown its frozen food business in 2021 which helps it to add the Ledo and Frikom brands to its portfolio.
As we know that the Nomad Foods can extend their business to a very high positions and can join hands with various brands and can add various brand to its portfolio so ultimately it is very easy to understand that they can provide a huge menu that can hold the wide range of products. Nomad Foods can offer a wide range of frozen food products which includes fish, vegetables, ready meals, poultry, pizzas, potatoes and ice cream. It holds up to 18% share of the western Europe which include savory frozen food market that make the Nomad Foods as a market leader in the region. Nomad foods places strong emphasis on health and sustainability with over 93% of its branded products that are classified as a non-high in fats, salt and sugar. It also helps to promote the environmental benefits of the frozen foods and worlds to reduce food waste. Looking ahead, Nomad Foods can always be focused on innovation, product development and strategic expansion to strengthen its leadership in the frozen food sectors.
Characteristics of Nomad Foods: -
1. Pan-European Presence: -
- Nomad Foods can operate in over 22 European countries with a strong market share, especially in Western Europe.
2. Leading Frozen Food Producer: -
- Nomad Foods is one of the largest frozen food companies that is globally and is the largest in Europe.
3. Strong Brand Portfolio: -
- Nomad Foods owns a several iconic brands including Birds Eye, iglo, Findus, Goodfella’s, Aunt Bessie’s, Ledo, and Frikom.
4. Diverse Product Range: -
Nomad Foods can deal with wide range of food products which includes: -
- Frozen fish and seafood
- Vegetables
- Ready meals
- Poultry products
- Pizzas
- Potato-based items
- Ice cream
5. Sustainability Focus: -
- Nomad Foods can mostly sustainable food products. Nomad Foods can do commitment to reducing food waste and can promotes its frozen food which is environmentally friendly and are responsible for sourcing and packaging practices.
6. Health-Oriented Offerings: -
- Nomad Foods can deal with over 93% of food products that are classified as non-HFSS (not high in fat, salt, sugar).
7. Acquisition-Driven Growth: -
- Nomad Foods has expanded through a strategic acquisitions of major frozen food businesses.
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